ZEST PRESENTS GREENBO2X AT THE TRIENNALE IN MILAN

Posted by on Nov 29, 2012 in News | Comments Off

ZEST PRESENTS GREENBO2X AT THE TRIENNALE IN MILAN
 

As part of the initiative “A designer for the Enterprise” ZEST presented at the Triennale in Milan on November 20th, 2012 the first mock up of the project GreenbO2x, GreenbO2x is a highly innovative urban design product, conceived as part of a wider smart city project, with two souls, a green soul and a digital soul, that allow a direct interaction between the individual and her/his surrounding environment.

The name “GreenbO2x” sums up the essence of the project: GREEN because of its low environmental impact; bO2x refers to the embedded greenhouse, whose main function is to transform pollutants and CO2 into clean components and oxygen (O2). The project unfolds under the Smart City principles: (1) brings accessible technology and a high degree of interaction to all citizens, (2) involves them in data collection and in the management of information through simple, easy-to-access solutions. Thanks to its eco-friendly soul, the project can easily meet the need of public institutions to adopt new interactive communication tools with their citizen. It triggers a high level interaction with users/citizens and allows real-time exchange of multimedia contents. Moreover, the system is perfect to enhance the quality of services offered to tourists, since it provides an avatar, ie. a virtual assistant that offers multilanguage assistance.

Thanks to the initiative “A designer for the Enterprise”, the design was assiegned to the four main designers’ schools in Milan: Naba, IED, Domus Academy and Politecnico, competing with each other for the presentation of a project. The solution chosen – the one proposed by Mattia Fossati from the Politecnico – was presented at the exhibition organized by Material ConneXion and the Chamber of Commerce of Milan, who nominated GreenbO2x as the best project of eco-environmental sustainability.