The Blue Economy, unlike the Green Economy, does not require companies to invest more in order to save the environment. In nature, unemployment does not exist, nor does waste. Everything and everybody plays a role and the waste of one element becomes raw material for another, in a “cascade” model where nothing is wasted.
Everything that we need for our survival and well-being depends, either directly or indirectly, on our natural environment.Sustainability is important to makeing sure that we have and will continue to have the water, materials, and resources to protect human health and our environment.
Energy efficiency is “using less energy to provide the same service”.Reducing energy use reduces costs and emissions and may can result in a significant savings to consumers. Creating ideas and solutions that promote a reduction ined energy consumption means Social Innovation.
Sustainability, innovation, environment, energy efficiency, ecology, quality of life and social development are the keywords to describe who we are and what we strive for.
ZEST is a start-up company with a strong commitment to sustainability, social development, ecology and the environment. We think of ourselves as an eco-friendly lab, a community for green living ideas.